"This digital platform offers an engaging interactive journey for the user, thanks to innovative features such as a 360° view of selected products and the ability to interact with them through pins—components of the suitcase that can be explored in detail. This brings visitors closer to the craftsmanship and Made in Italy quality that have always distinguished FPM Milano."
Giorgia Santinami, dAgency
The goal of the renowned luxury luggage brand is to convey the distinctive value of Italian design through a global and high-performing website.
The new site is designed to combine craftsmanship, luxury, and attention to detail in an immersive experience that guides the user in a perfect mix of technology and editorial spaces.
The migration to Shopify Plus has allowed FPM to further enhance its online presence, offering a scalable and highly customizable platform capable of meeting the needs of a growing luxury brand. Directly on Shopify, it has been possible to integrate the customization configurator, which allows customers to create their own bespoke suitcase, selecting every detail, from color to accessories, for an exclusive and unique shopping experience.
With the planned expansion to the US market, FPM is ready to offer an unprecedented shopping experience.