Brave Kid

dAgency worked along with Brave Kid to set up its high-end, multi-brand online playground. The marketplace includes the children’s ready-to-wear and accessory collections of OTB companies: Maison Margiela, Diesel, N°21, DSquared2 and Marni.

  • Creative Design
  • Development
  • Diana Full-Outsourcing
  • Live Story CMS
  • Shopify Training
  • UX / UI

The Brave Kid website brings together five different brands, each requiring the perfect alchemy of design and site structure. dAgency constructed customised menus and corresponding pages fit for the latest in marketplace demands.

Dominating The Brave Kid website was full package design that captured the attention of both adults and children. Playful, colourful details pair with a high-end, minimal layout, creating a balanced website that blends the brands’ sophisticated soul with lighthearted children’s clothing.

Success Manager, dAgency

Brave Kid was searching for a technological solution that could satisfy the advanced structure and needs of a multi-brand showroom without adding any complexity to management. Shopify resulted in being the best option due to its simple and guided back-end dashboard; it also didn’t compromise the technological and graphic elements of the website.

The aim of the collaboration was to create an online store that was easy to navigate, explore and and make purchases, thanks to the straightforward (but colorful!) platform.

Thanks to a simple, yet dynamic design, the e-store offers a seamless user experience despite the wide-range catalogue and compound menu structure. The graphic layout and website design fully reflect the playful and wild spirited identity of both the OTB group’s brands and the end-customers.

The marketplace keeps expanding in new countries and growing, day by day, as does its youthful clientele.

The key features of this colorful project are:

  • Art direction and custom design
  • Integration with Live story for editorial content
  • Seamless user experience and navigation
  • Simple and guided content management on the Shopify CMS