The objective was to revise and update our e-commerce through restyling that transfers captivating communication when it comes to the collections and the general feel that defines Manebí.
dAgency’s partnership helped us reach this particular goal with improvements to the website, enhancing UX and a layout that uses lifestyle full bleed images.
Antonello Benati, CEO & Founder Manebí
Vera Drossopulo Bogdano, CEO & Founder Manebí
Visual communication that distinguishes the brand is the cornerstone of user experience, defining how each client navigates the boutique or e-commerce through completely renewed design.
The client’s desire to transfer a lifestyle, approach, and the brand’s values, all perfectly communicated in the homepage’s editorial presentation, PLP, and the e-commerce landing page. The site’s optimized construction and images are based on precise UX/UI analysis focused on improving customer journeys.
These implementations geared towards heightened conversion rates has made user experience faster and far more fluid thanks to the quick buy and product tag solutions. Product previews on the homepage and PLP prompt interaction with a wishlist and further detail discovery on each product page.
E-stores create an ideal experience for established goals, as well as targeting the younger Millennials and Generation Z users, and elevate brand perception through effective storytelling and areas dedicated to their history, sustainability, and collaborations.
KPI
