Brave Kid, part of the Only The Brave Group, is a brand that includes the children’s ready-to-wear and accessories collections of the OTB companies: Maison Margiela, Diesel, N°21, DSquared2, and Marni.
Brave Kid was searching for a technological solution that could satisfy the advanced structure and needs of a multi-brand online store, without adding complexity to the management. Shopify resulted in being the best option due to its easy and guided back-end dashboard, without having to compromise the technological and graphic elements of the website.
The aim of the collaboration was to create an online store that was easy to navigate and offered a seamless user experience despite the wide-range catalogue and compound menu structure. The graphic layout and design of the website fully reflects the playful and wild spirited identity of both the OTB group’s brands and the end-customers.
- Art direction and custom design
- Integration with Live story for editorial content
- Seamless user experience and navigation
- Simple and guided content management on the Shopify CMS
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Capitale sociale: 500.000 € i.v.