Skin First

Skin First is a functional cosmetics brand founded by Dr. Maria Pia Priore. The brand became known through instagram, where Maria Pia has a loyal following and community. Shopify was initially chosen by the brand as the website’s hosting platform due to the simple and guided back-end management of the e-commerce store.

The collaboration with dAgency entailed a redesign of the entire website in terms of a graphics and UX. The aim of the project was to optimize user navigation and the store’s conversion rate. The new and fresh look & feel of the e-commerce website has helped elevate the brand’s positioning online.

  • Customized design fully representing the brand identity
  • Fluid user navigation 
  • Optimized user experience and conversion rate
  • Photographic shooting for e-commerce and editorial content

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